We all have some spare time on our hands and with everyone under a stay-at-home order, it can be easy to start feeling like you are stuck at home. But that does not have to be the case, thankfully plenty of ideas can make your stay at home more enjoyable while also keeping you safe at the same time.
The World has begun turning to the digital universe, scrolling through social media, sharing memes, and making those darn TikTok videos all the time. While being active on social media might not be the consensus first choice, we can all agree that we have scrolled through online shopping outlets, like Amazon or Wal-Mart from time to time. Traversing the expanse of online shopping, a mainstay in most households, is now gaining incredible amounts of traffic as Americans try to remain out of physical stores for the time being and companies shift to an almost entirely digital footprint.
Grocery shopping might feel the most different as physical stores do remain open, but are emphasizing shopping online and doing curb-side pickup. Price Chopper and Hy-Vee are both offering services where after you complete your order online, you simply drive into the designated area at the store and an employee will load your car for you, completely eliminating unnecessary health risks to you. The process is quick, and can be done through the stores’ various apps or online from their websites.
Inventory has been a bit of a roller coaster for grocery stores especially for paper products. As everyone knows, the mad dash for toilet paper alone has left stock depleted but source after source has said inventory will catch up in the coming weeks. Items will be back and stocked on shelves that have been barren lately which is a welcome change to our stores where toilet paper has become a rare commodity. Which is even better, because I’m on my last pack…
Online Shopping Trends
While grocery stores are still physically open, most stores have had to close and shift into the online shopping World. Reading articles on the trends that are emerging from the early period of staying at home are incredibly interesting and engaging. The more obvious products; digital thermometers, and air purifiers have seen an uptick, along with home office supplies like computer monitors, chairs, and webcams. Comfortable clothing like sweatpants, lounge shirts, and slippers as well as comfy items like new pillows and blankets are surging in search traffic.
The more interesting shopping trends have emerged from what people are doing to keep themselves occupied during the stay at home period. Naturally, work out equipment has surged including weights, weight vests, jump ropes and medicine balls. Workout clothing has also surged though no one is fooling anyone buying “work-out sweatpants.” Gardening has increased search traffic even beyond the normal Spring surge that usually happens this time of year, meaning people are looking for home activities that can be done outside safely. “Organization” has received increased search traffic in addition to “paint” and related topics. Home improvement products are extremely popular and with more downtime, they are an excellent pastime to keep safe and busy.
Bread machine, bed desk, and back massagers are other terms that are trending massively online also, giving light to further hobbies people are developing while at home. I’m sure we all have wondered about a desk that we can utilize while not having to leave our beds and I will say, they are out there, and in 7-10 days I’ll be using one too.
Extrapolating out on the future on online shopping, specifically during this stay at home period, can be difficult but there is quite a bit of writing on the wall. With hints circulating that the stay-at-home order will be extended further, businesses will need a fix that is not just temporary to get them through not having physical stores. With increased shopping traffic because of more people staying at home, what you shop for is up to you, but who you get it from will be much more important as smaller brands look to gain a foothold in this new digital landscape.