A monumental year closes for Better Homes and Gardens Real Estate Kansas City Homes
Historical, monumental, and record-breaking are all words you could use to describe the real estate market in 2020. From a worldwide pandemic to the lowest mortgage rates we’ve seen in decades to a housing boom in the mid to late summer, the Kansas City real estate industry was challenged to say the least. It was a welcomed challenge at Better Homes and Gardens Real Estate Kansas City Homes and one we not only rose to meet but excelled in doing so. Let’s look back at how 2020 became one of the most significant years in both real estate and Kansas City Homes’ history.
In 2020, our BHGenius Training platform was developed to provide our agents elite-level real estate courses and sessions. Then Director of Career Development, Christian Barnes implemented the new training platform early in 2020 and taught the majority of classes. In total, 412 classes and sessions were held and made available via social media for our agents, straight from the comforts of their home offices. Over 5,400 cumulative participants attended these sessions, spending 4,460 hours training with our industry-leading resources.
Using our comprehensive training platform, our professionals brought expert knowledge and customer service to every client they worked with. This led our agents to sell over 4200 units in 2020 to exceed $1.5 billion in total real estate sales and placed Kansas City Homes in the top brokerages in the 350+ office, Better Homes and Gardens Real Estate network.
Our offices continued their support in the community and their activeness was not deterred this year. We continued our work with the Veterans Community Project in 2020, whose mission is to provide living arrangements for homeless veterans in their Tiny Homes Village. In December, we partnered with Charlie Hustle in their 1KforKC campaign to provide aid to families who were struggling as a result of COVID-19. In the first two weeks of the campaign, we, as a company, raised over $13,000 in donations to assist Kansas Citys families.
We also saw increased growth in our reach to the Kansas City community on social media. Over 17,000 active engagements were logged across our Facebook and Instagram channels. We also grew our social audience by 16% throughout 2020. The development of our signature Distinctive Collection social channels highlighted our 2020 social media strategy.
Placing the ‘monumental’ definition on this year for Kansas City Homes rang true in early November when Christian Barnes became the majority owner, President, and CEO of the company. Following her pioneering work as the Director of Carer Development, Christian took over the role from former President David Cooper. Now the top female owner in the international Better Homes and Gardens brand, Christian is looking to the future and what it will bring for her agents and for the entire Kansas City community.
Our deepest and most sincere gratitude goes out to the Kansas City Regional Association of REALTORS, our agents, and to our community for their continued support this year. Only tireless efforts in 2020 allowed real estate to continue serving our city and our clients the professional customer service they’ve come to expect from Kansas City Homes. While 2020 will be a year no one will ever forget, we are ready to see and welcome the new horizons 2021 offers.